Making the Case for Historic Preservation & The Economic Incentives for Historic Preservation

The California Preservation Foundation, The McConnell Foundation, VIVA Downtown and the Shasta Historical Society are teaming up present a two-part workshop titled “Making the Case for Historic Preservation”, Tuesday, September 27 and “The Economic Incentives for Historic Preservation”, Thursday, September 29, from 11am-12:30pm, virtually at. The cost is free, but registration is required. Please register at
Representatives from the Los Angeles Conservancy, Heritage Strategies International and Place Economics will present on day one. Representatives from the National Trust Community Investment Corporation, National Trust for Historic Preservation, California Preservation Foundation, and Chattel Architecture will present on day two.
California Preservation Foundation, Architectural Resources Group, National Trust Community Investment Corporation, Place Economics and Chattel Architecture will explore how historic preservation can positively impact a community. The journey will lead us through a discussion about historic preservations role in the economic vitality of communities across California and the country.
Preservation of our historic places helps instill community pride, strengthen communities, generate jobs and build sustainable cities and towns. This two-day program will make the case for historic preservation in Redding and surrounding communities by reviewing why historic preservation is important in communities of all sizes and the economic impact of historic preservation. The segment will end with a review of the resources at the federal, state and local level for information about historic preservation programs. The second day of the program will present overviews of the most common financial incentives available to property owners and communities to encourage and support historic preservation. The overview will include presentations on the 20% federal historic tax credit, California’s new historic tax credit, and programs such as the California’s Mills Act and the California Historical Building Code. The program will end with a presentation on the Secretary of the Interior’s (SOI) Standards and Guidelines, a critical part of the framework of the national preservation program. The SOI Standards and Guidelines are used by every SHPO in the country and by many local governments.
The California Preservation Foundation provides statewide leadership, advocacy and education to ensure the protection of California’s diverse cultural heritage and historic places. The McConnell Foundation’s mission is to help build better communities through philanthropy. VIVA Downtown is a Main Street America organization dedicated to social, cultural and economic development in Downtown Redding. The Shasta Historical Society actively preserves, promotes, and brings to life the history of Shasta County.


Sep 27 - 29 2022


11:00 am - 12:30 pm